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Address

138 W 31st St, New York, NY 10001

Good to know

  • It opens early for the breakfast crowd

Aggregated from public diner reviews.

Around the web

Public reviews and restaurant replies · not verified

Friedman’s brings an open, airy dining room to its Herald Square corner, with high ceilings, plants, and wood tones that keep the space feeling warm rather than formal. A mix of booths and tables fills the room, and the crowd leans toward families and pre-show diners from nearby Penn Station. The menu runs classic American brunch, and gluten free versions of the sandwich and pancakes are available. The lemon ricotta pancakes come light and fluffy, while the Nova Benny swaps its bread for a crispy latke base that regulars rave about.

Diners mention gluten-free sandwich, pancakes, bread, fried chicken, waffles and burgers.

sandwich9pancakes7bread6fried chicken6waffles5burgers4+4 more

Gluten-free comes up around breakfast, brunch and lunch.

breakfast5brunch5lunch3

Gluten-free comes up in 30 observed reviews; 26 diners in the past year.

Management responds to gluten-free feedback (14 replies).

Latest gluten-free signal: 2026-08

Popular Tags

AmericanBreakfastCasualDeliveryFull ServiceGroupsHappy HourKid FriendlyOutdoor SeatingTakeoutVeganVegetarian

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